This version was announced as more intense, deeper, seductive and richer. Notes of Flora by Gucci Eau de Perfume promise the same youthful and optimistic expression of the composition as it was offered by EDT. The difference lies in stronger concentration of the EDP edition. Flora by Gucci was envisaged and created by Frida Giannini who was inspired by Gucci floral pattern used first as a scarf for Grace, Princess of Monaco. Floral motive has been enchanting women with glamorous and feminine details for decades.